April 2010 - On 24 March, 2010, a national campaign to raise awareness of the fight against illicit trafficking in cultural property was launched in Peru. The campaign consists of seven thirty-second radio slots, broadcast thirty times a day nationwide on the 103.9 frequency and on the Internet (www.radionacional.com.pe). Five TV slots will be introduced in May, which is also “Museum Month” in Peru.
The campaign was initiated by ICOM’s Peruvian National Committee in response to the ruthless attack perpetrated by students in early 2010 on a clay monument called “El Dragón” or “Arco Iris” (850-1450 AD), which is part of the Chan Chan citadel, declared a World Cultural Heritage site in 1986.
The increase in theft and looting, which has reached unprecedented levels in this country, as well as the indifference revealed by the attack, are serious threats to the integrity of Peruvian cultural heritage. The national campaign aims to raise awareness within the community of the protection, maintenance, promotion and dissemination of cultural heritage, as well as the shared responsibilities of society, the authorities and the media.
The campaign will end on 24 September. A second one will then be launched, which will run to the end of 2010.