Paris, 8 April, 2013
From May 12 to 31, ICOM is partnering with the Roland Collection of Films on Art for the ART HOPPING project. This world premiere will provide museums with a unique infrastructure to share films on art with their visitors via interactive posters/QR codes that instantly call up films from the Roland Collection. This unprecedented initiative, which will last 20 days and is specifically created for International Museum Day, will therefore allow museums worldwide to give free access to some exceptional films on art.
By pointing their smartphone at one of the square black patterns on an ART HOPPING poster, visitors will be able to watch their film of choice. If they wish, museums can exhibit the posters at the entrance or distribute them to schools, libraries, etc. They can also forward posters electronically to their entire membership and volunteer base. They can place the interactive posters around the museum or publish it on their website, as QR codes can be scanned just as easily on a screen. They may also present the films on small screens in the museum.
ART HOPPING takes the viewer through a large cinematic landscape with two different sets of film: the first with English language commentary and the second with specifically composed music without narration or text, suitable for non-English-speaking audiences as well as the hearing-impaired. In total there are 39 films making 17 hours of free film available to visitors during the 20 day ART HOPPING project.
All museums may take part in ART HOPPING by offering this free activity to their visitors. Other organizations may also publish the poster to let their readers, subscribers, members, and clients take advantage of this unique opportunity.
The Roland Collection of Films on Art
The Roland Collection exclusive archive represents a selection of the work of 230 film directors from 25 countries. More than 4 000 museums, art galleries and other types of institution from 82 countries have screened cinematic treasures from the collection, thanks to the online database.