A Swiss experience of public communication and a vision of the future. Info Type: Publication ISSN: 0939-3927. Place, publisher, year: Pulheim : Rheinland Verlag [for] ICOM International Committee for Marketing and Public Relations, 1990 Notes: Presented at the ICOM MPR meeting "Museum Public Relations: Looking ahead to the 21st century", Helsinki, Finland, May 1990. Collation: p. 5-13 ; illus. Author: Herger, Peter. Year: 1990. Serial type: Article de magazine Description: relations publiques; étude de cas; Suisse.