Measuring (and promoting) museum success, 17-20 September 2011 : Papers.

Type: Publication

Meeting: ICOM International Committee for Marketing and Public Relations (MPR). Annual meeting, Brno, Czech Republic, 2011

Place, publisher, year: [s.l.] : ICOM International Committee for Marketing and Public Relations (MPR), 2011

Collation: Electronic publication.

Year: 2011.

Serial type: Livre - Monographie - Document

Website: Go to website

Description: évaluation; valeur du musée. relations publiques; marketing; comité international; réunion.