Measuring (and promoting) museum success, 17-20 September 2011 : Papers. Info Type: Publication Meeting: ICOM International Committee for Marketing and Public Relations (MPR). Annual meeting, Brno, Czech Republic, 2011 Place, publisher, year: [s.l.] : ICOM International Committee for Marketing and Public Relations (MPR), 2011 Collation: Electronic publication. Year: 2011. Serial type: Book - Monograph - Document Website: Go to website Description: evaluation; value of the museum. public relations; marketing; international committees; meetings.