Museum branding : Redefining museums for the 21st century. Selected papers from the ICOM MPR 2014 conference, National Museum of Natural Science, Taichung.

Type: Publication

ISBN: 978-986-91506-1-3.

Meeting: ICOM International Committee for Marketing and Public Relations (MPR). Annual meeting, Taichung, Taiwan, d2015

Place, publisher, year: Taipei City : Chinese Association of Museums, 2015

Collation: 219 p. ; illus. ; 23 cm

Author: Chih-Ning Hsin, Joy (ed.-in-chief)

Year: 2015.

Serial type: Livre - Monographie - Document

Description: valorisation de la marque. comité international; marketing; relations publiques; réunion.