Museum branding : Redefining museums for the 21st century. Selected papers from the ICOM MPR 2014 conference, National Museum of Natural Science, Taichung. Info Type: Publication ISBN: 978-986-91506-1-3. Meeting: ICOM International Committee for Marketing and Public Relations (MPR). Annual meeting, Taichung, Taiwan, d2015 Place, publisher, year: Taipei City : Chinese Association of Museums, 2015 Collation: 219 p. ; illus. ; 23 cm Author: Chih-Ning Hsin, Joy (ed.-in-chief) Year: 2015. Serial type: Book - Monograph - Document Description: museum branding; brands. international committees; marketing; public relations; meetings.