Measuring (and promoting) museum success, 17-20 September 2011 : Papers. Info Type: Publicación Meeting: ICOM International Committee for Marketing and Public Relations (MPR). Annual meeting, Brno, Czech Republic, 2011 Place, publisher, year: [s.l.] : ICOM International Committee for Marketing and Public Relations (MPR), 2011 Collation: Electronic publication. Year: 2011. Serial type: Libro - Monografía - Documento Website: Go to website Description: evaluación relaciones públicas; marketing; comité internacional; reunión