Cracking the loyalty code: a slump in retention rates forced the Tate museum to rethink its membership strategy. Info Type: Publicación ISSN: 1020-6418. Place, publisher, year: Paris : ICOM, 2010 Notes: Three issues a year. Collation: p.6-7 ; illus. Author: Mac Devitt, Aedín. Year: 2010. Serial type: Artículo de revista Website: Go to website Description: