Measuring the immeasurable : capturing intangible values.
Type: Publication
Meeting: ICOM International Committee for Marketing and Public Relations (MPR). Annual meeting 'Measuring (and Promoting) Museum Success', Brno, Czech Republic, 2011
Place, publisher, year: [s.l.] : The author, 2011
Notes: Incl. bibl. Paper presented at the MPR meeting in Brno, in 2011. Electronic version available at: http://mpr.icom.museum/