Measuring the immeasurable : capturing intangible values. Info Type: Publication Meeting: ICOM International Committee for Marketing and Public Relations (MPR). Annual meeting 'Measuring (and Promoting) Museum Success', Brno, Czech Republic, 2011 Place, publisher, year: [s.l.] : The author, 2011 Notes: Incl. bibl. Paper presented at the MPR meeting in Brno, in 2011. Electronic version available at: http://mpr.icom.museum/ Collation: 20 p. ; 30 cm Author: Scott, Carol. Year: 2011. Serial type: Book - Monograph - Document Description: intangible values.