Measuring the immeasurable : capturing intangible values.

Type: Publicación

Meeting: ICOM International Committee for Marketing and Public Relations (MPR). Annual meeting 'Measuring (and Promoting) Museum Success', Brno, Czech Republic, 2011

Place, publisher, year: [s.l.] : The author, 2011

Notes: Incl. bibl. Paper presented at the MPR meeting in Brno, in 2011. Electronic version available at: http://mpr.icom.museum/

Collation: 20 p. ; 30 cm

Author: Scott, Carol.

Year: 2011.

Serial type: Libro - Monografía - Documento

Description: valor inmaterial