Museum marketing as management tool.

Type: Publication

Place, publisher, year: Ottawa : Museum of Natural Sciences [for] ICOM International Committee for Museum Public Relations, 1985

Notes: Paper presented at the ICOM-MPR meeting in Denmark, 21-23 June, 1984.

Collation: p. 22-23

Author: Van Vleuten, Ronald.

Year: 1985.

Serial type: Article from Periodical

Description: marketing; museum management.