A Swiss experience of public communication and a vision of the future.

Type: Publication

ISSN: 0939-3927.

Place, publisher, year: Pulheim : Rheinland Verlag [for] ICOM International Committee for Marketing and Public Relations, 1990

Notes: Presented at the ICOM MPR meeting "Museum Public Relations: Looking ahead to the 21st century", Helsinki, Finland, May 1990.

Collation: p. 5-13 ; illus.

Author: Herger, Peter.

Year: 1990.

Serial type: Article from Periodical

Description: public relations; case studies; Switzerland.