Creative communications : abstracts and final program, ICOM-MPR annual conference, Palermo, Italy, September 9-12, 2012.

Type: Publication

Meeting: ICOM International Committee for Marketing and Public Relations (MPR). Annual meeting, Palermo, Sicily, 2012

Place, publisher, year: [Palermo] : ICOM-MPR, 2012

Collation: 48 p. ; illus. ; 21 cm

Year: 2012.

Serial type: Book - Monograph - Document

Description: marketing; visitors; museum audience; communication; media; social media. public relations; international committees; meetings.