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August 20, 2019

ICOM Kyoto 2019 Digital and smart: Create and Run Communication Campaigns and Partnerships

During ICOM Kyoto 2019, ICOM members will have the opportunity to attend an exclusive communications workshop dedicated to the topic Create and Run Communication Campaigns and Partnerships.

We did a Q&A with the moderators, from the ICOM Communications team: Alexandra Fernández Coego, Communications Coordinator; Laetitia Conort, Digital Communications Officer; and Francesca Pollicini, Events Manager.

What is the aim of this activity?

The aim of this workshop is to provide participants with the basics and the tools needed to create and execute compelling digital communication campaigns and establish meaningful co-communications with partners. In most of our Committees, the digital communication is managed by one person at best. For this reason, the main focus of this workshop is to help you ‘communicate smart’ by achieving the highest impact while being the most time and cost efficient. We will present the main communication tools available to the ICOM Committees in terms of communication and share with you case studies of the successful co-communications partnerships we have established.

The aim of this workshop is to provide participants with the basics and the tools needed to create and execute compelling digital communication campaigns and establish meaningful co-communications with partners.

What are the objectives of the ICOM Communications department for the future?

ICOM is a global network that connects and supports museums and museum professionals. We exchange knowledge, and experience, transmit information, promote causes and goals. As the ICOM network expands, the challenges for establishing an efficient flow of information are greater. For the past two years we have worked to increase the support we provide to our Committees communication wise.  Our objective is to keep providing quality communication tools for our members –not only to facilitate this communication flow, but also for them to be independent and unleash their creativity while projecting our organisation’s values, image and missions to a greater public.

Our objective is to keep providing quality communication tools for our members –not only to facilitate this communication flow, but also for them to be independent and unleash their creativity while projecting our organisation’s values, image and missions to a greater public.

Why attend?

Every second, 6,000 messages are published on Twitter, a third of the world’s population has Facebook and more than 95 million pictures are uploaded on Instagram every day. Digital communication is now an essential part of the daily operations of every kind of institution, even more so for non-profit organisations like ours. They present an unprecedented opportunity to share our missions, activities and events to a wider audience. If you manage your Committee’s communications and you want to take your campaigns and co-communication partnerships to the next level, this workshop is for you!

Digital communication is now an essential part of the daily operations of every kind of institution, even more so for non-profit organisations like ours.

ICOM KYOTO 2019

Between the 1st and the 7th of September 2019, Kyoto (Japan) will host the biggest and most important conference of museums in the world. More than 3.000 museum professionals and experts from all international backgrounds will participate in this triannual event, the 25th General Conference of ICOM.  After 24 successful editions, ICOM’s flagship conference has become a worldwide reputed hub for exchange about the topical issues museums tackle today, as well as the most innovative solutions.

ICOM Kyoto 2019 website

THE PROGRAMME