Forum : Goodwill of critics is easy to gain, easy to lose. Info Type: Publication ISSN: 0939-3927. Place, publisher, year: Pulheim : Rheinland Verlag [for] ICOM International Committee for Marketing and Public Relations, 1990 Collation: p. 14-15 Author: Tuchman, Phillis Year: 1990. Serial type: Article from Periodical Description: public relations.