Museum Matrix® : a tool to promote museums in the age of audience orientation.

Type: Publication

Meeting: ICOM. German National Committee (ICOM Deutschland). Annual meeting, Berlin, Germany, 2016

Place, publisher, year: Berlin : [The author], 2016

Edition: Revised ed.

Notes: Paper presented at the annual conference of ICOM in Berlin in October 2016. Also presented at the third international conference on Corporate Museums organized by ICOM Russia in Kaliningrad in December 2016.

Collation: Electronic publication: 10 p. ; graphics ; 30 cm

Author: Henkel, Matthias.

Year: 2016.

Serial type: Book - Monograph - Document

Website: Go to website

Description: data analysis tools; audience research.