Museum Matrix® : a tool to promote museums in the age of audience orientation.
Meeting: ICOM. German National Committee (ICOM Deutschland). Annual meeting, Berlin, Germany, 2016
Place, publisher, year: Berlin : [The author], 2016
Edition: Revised ed.
Notes: Paper presented at the annual conference of ICOM in Berlin in October 2016. Also presented at the third international conference on Corporate Museums organized by ICOM Russia in Kaliningrad in December 2016.
Collation: Electronic publication: 10 p. ; graphics ; 30 cm
Author: Henkel, Matthias.
Serial type: Book - Monograph - Document
Website: Go to website
Description: data analysis tools; audience research.