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June 22, 2018

Network A relevant and attractive Museum: New ICOM-ITC training

ICOM-ITC has announced its next museum training programme, which will be held from 14 to 22 November 2018, in Fuzhou, China.

In today’s competitive world, museums want to differentiate themselves from other similar institutions. So, what makes a museum stand out? This will be the topic of the next workshop organised by the ICOM International Training Centre (ICOM-ITC) Promoting your Museum: Make it relevant and attractive. After tackling community engagement, the social role of museums and ethics in the April workshop, the 11th edition of ICOM-ITC will explore the relevance and attractiveness of museums through three aspects: museum branding, trends in marketing, and public relations to reach new audiences.

The training will include lectures given by international and Chinese experts, group work and discussions, visits to local museums, and a full-day excursion to cultural heritage sites around Fuzhou. Accepted applicants might also be chosen to attend the 2018 International Forum of Young Museum Professionals, which will be held from 23 to 26 November in Fuzhou.

By providing inclusive and participatory training programmes for museum professionals, the centre is intended to “promote research and exchange among museums at an international level and develop the museum expertise of professionals from developing countries, especially those from the Asia-Pacific region,” where the museum sector is growing rapidly and there is a high demand for museum professionals.

The ICOM-ITC training workshops are intended primarily for ICOM members from emerging countries and countries of the Asian Pacific region. Here you can find more information on the criteria and the applying procedure. The ICOM International Training Centre for Museum Studies (ICOM-ITC), housed at the Palace Museum in Beijing, China, is a collaboration between ICOM, ICOM China and the Palace Museum. The operation and management of the centre is conducted by the Palace Museum.